编辑: 无理的喜欢 | 2015-02-25 |
experience brought by product'
s technical parameters is not particularly obvious, consumers'
willingness to purchase new phones is generally weak. Given that the competition in smartphone market remains fierce, the trend of industry concentration will continue to intensify. On the other hand, with the continuous development of vehicle internet industry, the increasing demand for active safety when driving and driven by laws and regulations in the United States, the European Union, Japan and other countries, the demand for vehicle lens sets has maintained a high-speed growth. Meanwhile, vehicle cameras played an important role in the application of advanced driver assistance systems ( ADAS ) and self-driving technology. As the penetration rate of ADAS continued to increase, the vehicle lens sets, as one of the important components of vehicle imaging and sensing systems, maintained rapid growth in global market and realized a strong momentum. Overall, in spite of the complex and changing external environment, the Group still remained its leading position in the industry with its technical first-mover advantage and comprehensive competitive strength, and it realized a stable growth of overall performance.
3 於二零一八年上半年, 全球智能手机出货量达到约676,300,000部 (来 源: 国际数(「IDC」 ) ) .因全球智能手机市场处於稳步增长 期,消费者的换机需求主要源於对更优产品品质 和更佳产品性能的诉求.因此,各大智能手机品 牌厂商纷纷以对摄像头升级为抢占市埸的关键, 他们除了延续对像素升级的追求以外,并搭配更 为复杂的新规格,如大光圈、广角、超薄、双摄、光学变焦、生物识别、小型化等来满足消费 者的需求.同时,在双摄成为高端智能手机标配 的同时,三摄像头趋势也开始显现,智能手机搭 载摄像头的数量增加,再加上规格的升级换代, 驱动了行业的成长,同时也对各大手机镜头及手 机摄像模组制造商提出更高的技术要求.作为全 球领先的手机镜头和手机摄像模组供应商,本集 团将凭借强大的自主创新能力、良好的产业整合 及规模优势而受益. 基於高端车辆智能化程度的提升以及相关法律法 规的推动,车载镜头的需求仍然处於高速成长 期,其渗透率和搭载率也得到进一步提升.一方 面,全球除了美国、欧洲和日本已推出相关的法 律法规外,中国政府也加快了对自动驾驶相关 政策的落实.在二零一八年版本的新车评价标准 ( 「NCAP」 )中,中国首次列入多项主动安全需 求的评价指标.与此同时,我国车联网环境已初 步形成,且市场潜力巨大.随著ADAS渗透率的 提高,车载摄像头的市场将逐步由仅面向高端车 型向中低端车型延伸,加上未来半自动和全自动 驾驶时代的到来,消费者对於车载成像和感知系 统的依赖程度将进一步加大,车载镜头在每辆车 上的搭载颗数不断增加,规格也将日益复杂.目前,本集团车载镜头的全球市场份额稳居第一, 相信未来定将继续受惠於车载摄像头行业的蓬勃 发展,并进一步提升市场份额. During the first half of 2018, the global smartphone shipment volume reached approximately 676.3 million units (source: International Data Corporation ( IDC )). As the global smartphone market was in the steady growth period, consumers'
demand for purchasing new phones mainly come from appeals to superior product quality and better product performance. Therefore, all the major smartphone manufacturers started to focus on the upgrade of cameras, which was the key to seize the market. In addition to pixel migration, more complicated new specifications such as large aperture, wide angle, ultra-thin, dual-camera, optical zoom, biometric identification, and miniaturization are also provided by smartphone manufacturers to meet customers'