PDF《微自媒科技有限公司》

WeMedia Shopping Network Technology Co.

Ltd 微自媒科技有限公司 Product Information Visibility - The Key to Every Business Opportunity 资讯透明 尽掌商机 As an e-commerce platform, maintaining consumer con?dence is of utmost important. ezTRACK? not only enhances the visibility of the entire supply chain and becomes an important part of the supply chain through enabling consumers to obtain logistics from supplier to last mile data through mobile app, but also enhances their con?dence on our product. 作为电商平台,维护客户信心至关重 要,踪横网?不但提升了整条供应链的 透明度,成为整个供应链的重要一环让 消费者能够透过手机程式读取由供应商 至最后一公里之间的物流数,亦提升 了他们对我们产品的信心. Ms Kara Cheung, Chief Supply Chain O?cer/Consultant 首席供应官/顾问 张敏怡女士 About the Company 公司简介 WeMedia is an innovative company committed to providing a new online shopping experience to consumers. Their dynamic and experienced team believes that the best shopping experience comes from genuine sharing and sincere recommendation. WeMedia also set up WEMESHOPS, an online shopping platform. 微自媒(WeMedia)是一间创新科技公司,致力为顾客提供崭新的网上购物体验.公司拥有 一支朝气蓬勃及富有经验的卓越团,他们相信最佳的购物体验来自真实可靠的资讯.另外, WeMedia亦成立了一个网上购物平台 WEMESHOPS(懂事儿). Challenge/ Background WeMedia business is mainly on the imports and resell of overseas products to China. Given the rampant counterfeiting problem in China, WeMedia is most concerned with the quality of the products they sell, and are committed to uphold the corporate motto of supplying 100% authentic products. However, how can they assure their consumers of their commitment? The best way is to prove the product authenticity in a consumer-friendly way. Mainland consumers are known for having the habit of 'scanning' an item whenever they make a purchase as they are usually curious about every little detail of the product, including the place of origin, producer, product components etc. That is also to make sure of the product authenticity. WeMedia would like to provide instant accessibility of the product details to their consumers, to boost consumer trust and loyalty and uphold their corporate motto. 挑战/背景 WeMedia的业务主要为从海外进口产品,并转销中国.由於中国假货情况猖獗,WeMedia尤 其重视公司产品质素,恪守企业理念,务求为顾客提供100%真货.那麽,他们是如何履行对顾 客的承诺呢?最佳方法必然是让顾客可以验证产品的真伪了. 内地顾客一般都颇为关心产品的每个细节,包括:原产地、生产商、产品组件等,每当要付款 购物时,他们都总会先扫描产品,以验证产品的真伪,保障自己. WeMedia希望顾客可以迅速取得产品的详细资料,因为这除了能增加顾客的信任外,同时亦 能彰显其企业理念. 解决方案 获取香港货品编码协会的意见后, WeMedia随即采用了一项高度可 靠的方案踪横网?.踪横网?透过以EPC标准为本的平台,於整条 供应链上有效追踪和追溯货品和产品资料.此项方案有助WeMedia 监控整个生产过程,随时随地即可撷取产品的实时资讯及监察产品的 流向. 此外,顾客亦可从踪横网?即时获取产品的详情及物流资料.扫描产 品包装上的QR码后,顾客将自动获转换至踪横网?的客户界面,并 於此追踪货品付运时的物流资讯.即使是同一款货品,每一批货品於 付运时都载有独一无二的 QR码. Solution Upon the advice of GS1 HK, WeMedia adopted ezTRACK? C a highly reliable solution that can e?ectively track and trace the ?ow of goods along the entire supply chain through a robust Electronic Product Code? (EPC) standard-based platform. The solution enables them to gather and retrieve real-time product information and monitor the movement of goods anytime and anywhere, along the entire production process. The adoption of ezTRACK? also enables consumers to instantly obtain product details and logistics information of the product. After consumers scan the QR code on the product package, they will be automatically directed to the consumer interface of ezTRACK?, where they can ?nd the logistics tracking information by shipment level. Even for the same product, the QR code of every batch and shipment is unique. GS1 Hong Kong 22/F, OTB Building,