DOC《第三章 分析市场环境 2》

(二)英文题目 1.All of the following questions EXCEPT would be considered to be forms of information needs probes. a. What decisions do you regularly make? b. What information do you need to make decisions? c. What data analysis programs would you want? d. What magazines and trade reports would you like to see on a regular basis? e. What products would be most closely matched to consumer needs? 2.consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. a. A marketing information system b. A marketing research system c. A marketing intelligence system d. A promotional campaign e. A marketing database 3.One impact of explosive population growth is illustrated by the case of China. The Chinese government passed regulations limiting families to one child. One consequence of these regulations is that a. the children are so fussed over and spoiled that they become little emperors b. school enrollments are dropping c. the fledgling automotive business in China will not have customers in a few years d. open rebellion is being preached e. child-oriented businesses have few customers 4. A significant fact about population growth and population shifts is that in

2004 or 2005, a. the youth market will exceed that of the adult market b. people over the age of

60 will outnumber those under five years of age c. baby boomers will be eclipsed by Gen X young adults d. most age group segments will be about equal Gen Y young adults will surpass the baby boomers as the largest age segment 5. Which of the following age groups is thought to control three-quarters of the country'

s wealth? a. 0C20 age segment b. 60+ age segment c. 20C30 age segment d. 30C40 age segment e. 40+ age segment 6. Marketers look at where consumers are gathering. Almost one in people over the age of five (120 million) moved at least one time between

1995 and 2000, according to a Census

2000 brief. a. two b. three c. four d. five e. ten 7.In which of the following economies would we expect to find few opportunities for marketers? a. Industrializing economies. b. Land-locked economies. c. Raw-material-exporting economies. d. Industrial economies. e. Subsistence economies. 8.People vary in their attitudes toward society and react accordingly.are a major market for movies, music, surfing, and camping. a. Makers b. Preservers c. Escapers d. Changers e. Developers 9. All of the following have been cited by the text as being among Americans'

core values EXCEPT a. they believe in work b. they believe in getting married c. they believe in giving to charity d. they believe in being honest e. they believe in sexual permissiveness 10.Which of the following would be the best illustration of a secondary belief or value? a. Belief in work. b. Belief in giving to charity. c. Belief in getting married. d. Belief in getting married early. e. Belief in being honest. 11.One finite nonrenewable resource,has created serious problems for the world economy. Because of anticipated shortages, investment and commodity markets have had wild swings. a. water b. air c. sugar d. coffee e. oil 12. From a branding perspective, green marketing programs have not been entirely successful.has been cited as one of the obstacles that must be overcome for green marketing programs to be more successful. a. Overexposure and lack of credibility b. High cost c. Poor promotions d. Resistance by the youth segment in the marketplace e. Lack of support by governmental agencies and concerns 13.Which of the following countries is noted for their green movement and support within its government for environmental quality enhancement? a. Mexico b. China c. Germany d. England e. Italy 14.The marketer should monitor the following trends in technology, EXCEPT if progress is to be made in business. a. the pace of change b. the difficulties found in sharing information c. the opportunities for innovation d. varying R&