PDF《中国新生势力品牌撼动双速增长的市场》

8 图3: 饮料和包装食品销量下降影响销售额增长,但部分包装食品平均售价的提高却促进了销售额 增长 -1.0 1.5 4.0 6.5 9.0 11.0% ???? 5.8 2.0 -0.1 1.3 3.0 2.3 ???? 2012C13 13C14 14C15 15C16 16C17 10.2 5.7 2.3 H1

17 CH1

18 9.3 2.6 -3 -1

1 3 5% ???? 2.7 -0.9 -2.1 -0.9 0.3 -1.1 ???? 3.9 -0.3 -0.9 0.8 0.1 -1.9

0 2

4 6

8 10% ???? 3.0 2.9 2.1 2.3 2.7 3.4 ???? 6.1 9.6 6.7 1.6 2.5 2.1 0.1 ??? ?? ?????? ???????????????? ??????? (2012C2018????????) ?????????????????????? (2012C2018????????) ??????????????????? ??????? (2012C2018????????) ?????????????????????И???????2017??????????????д????????????И????????????????????????п??? ??????????????????????????? 图4: 个人护理用品品类高价格推动销售额实现高增长,而家庭护理用品品类则实现了量价齐升 0.0 2.5 5.0 7.5 10.0 12.5% Зы?????? 2012C13 13C14 14C15 15C16 16C17 H1 17CH1

18 8.0 8.6 11.6 9.3 9.3 ???????? 6.1 4.5 3.4 5.5 9.5 3.5 2.1 -3 -1

1 3

5 7 8% Зы?????? 6.1 2.8 -1.0 2.0 1.5 -2.0 ???????? 6.0 4.3 2.7 0.0 2.3 2.9

0 5

10 15% Зы?????? 1.8 5.7 12.7 7.1 7.9 11.5 ???????? 0.1 0.6 2.1 3.1 0.2 0.7 ??? ?? ?????? ???????????????? ??????? (2012C2018????????) ?????????????????????? (2012C2018????????) ??????????????????? ?????........