PDF《工作报告：》

External relations and community education 对外事务与公众教育 The year in review : 工作报告: 工作报告:对外事务与公众教育 The year in review : External relations and community education Estate Agents Authority ? Annual Report 2008/09

57 The year in review : External relations and community education The EAA considers it vital to engage closely with the trade and members of the public to facilitate the smooth operation and e?ective implementation of policies.

During the year, it kept in close contact with trade members and proactively educated consumers on its regulatory regime and the duties of estate agents. Liaison with the trade In 2008/09, the EAA held a number of meetings with trade associations with a view to updating the trade on the EAA's new initiatives and alerting them to recent non-compliance issues of practitioners. The meetings also served as a platform for the EAA and the trade to exchange views on how to foster professional development of the sector. In view of the financial crisis, some trade associations proposed a handful of measures to revive the property market. With the assistance of the EAA, the associations held fruitful discussions with the Hong Kong Monetary Authority, bank representatives, the Hong Kong Mortgage Corporation Limited and the Transport and Housing Bureau in late

2008 and early 2009. 监管局明白,与地产 代理业界及公众人士 紧密联系,有助监管 局畅顺运作,令政策 得以有效实施.本年 度,监管局与地产代 理业界保持紧密的接 触,同时积极透过消 费者教育,让市民了 解地产代理业的规管 制度和地产代理的职 责. 与业界联系 2008/09年度,监管局 多次与地产代理业界 商会举行会议,藉此向业界阐释监管局的最新 措施,同时提醒他们关注常见的违规行为.监 管局亦通过这些会议,与商会代表就如何促进 行业专业发展交流意见. 鉴於金融海啸的冲击,部分业界商会提出了一 些建议,帮助楼市复苏.在监管局的安排下, 商会在2008年底和2009年初与香港金融管理 局、银行代表、香港按揭证券有限公司和运输 及房屋局会面,交流意见. 监管局在港铁车站张贴宣传海报,鼓励消费者与地产代理签署地产代理协议. The EAA puts up posters at MTR stations encouraging consumers to sign estate agency agreements with estate agents. 监管局安排业界商会与香港按揭证券有限公司会面. Trade associations have discussions with the Hong Kong Mortgage Corporation Limited in a meeting arranged by the EAA. 地产代理监管局 ? 2008/09年年报 工作报告:对外事务与公众教育

58 Community education In a multi-faceted approach, the EAA continued to raise public awareness of its work, as well as of consumers' rights and responsibilities when appointing estate agents: ? Consumer-advice advertising campaign. During the year, a poster urging consumers to sign an estate agency agreement upon appointing an estate agent and to note the main clauses of the agreement was printed for distribution to estate agency shops and trade associations. In mid March 2009, a poster featuring a supermarket trolley and asking the public not to treat home buying the same as grocery shopping was displayed at

49 MTR stations. It urged home-seekers to enter into an estate agency agreement and pay attention to its key terms. At the same time, snappy commercials were broadcast on Commercial Radio One to encourage consumers to obtain land search records and property information from practitioners. ? Media updates. The EAA issued press releases and held press brie?ngs to keep the media abreast of its initiatives and regulatory work. 公众教育 监管局继续利用多元化的途径,加深公众对监 管局的工作和委托地产代理的权责的认识: ? 广告宣传:本年度,监管局制作了一张宣 传海报,向地产代理商m和业界商会派 发.海报鼓励消费者委托地产代理时,签 订地产代理协议,并留意协议内的主要条 款. 2009年3月中,监管局印制了另一张海报, 张贴在49个港铁车站.该海报利用超级市 场购物车的设计,提醒大众 「买楼」 不等於 「买菜」 ,委托地产代理时,应与代理签署 地产代理协议和详阅协议的条文,保障自 己的利益.监管局同时於 「商业一台」 播放 宣传声带,提醒消费者向从业员索取土地 查册副本和物业资料. ? 向传媒发放消息:监管局透过发出新闻稿 和举行记者招待会,让传媒知悉监管局的 最新动态和规管工作. 监管局透过传媒,让公众知悉监管局的最新动向. The EAA keeps the public informed of its initiatives through the media. The year in review : External relations and community education Estate Agents Authority ? Annual Report 2008/09