PDF《一、2012年全年业绩及业务回顾》

13 燕京啤酒 燕京啤酒 燕京啤酒 燕京啤酒 ----继续围绕 继续围绕 继续围绕 继续围绕 三大结构 三大结构 三大结构 三大结构 调整 调整 调整 调整, , , ,加快提高 加快提高 加快提高 加快提高产 产产产品 品品品产 产产产能规模 能规模 能规模 能规模, , , , 抢抓机遇扩大市场份额 抢抓机遇扩大市场份额 抢抓机遇扩大市场份额 抢抓机遇扩大市场份额 Yanjing Beer ---- beer business continued to implement adjustment by centering on the three major structures , accelerated increasing the production capacity and seized the opportunity to expand market share adjustment 2012年全年业绩及业务回顾 年全年业绩及业务回顾 年全年业绩及业务回顾 年全年业绩及业务回顾

2012 Annual Results and Business Review ? 燕京啤酒在巩固和维护基地市场优势的基础上,抓紧抢占空白市场,加大对广东、 新疆、四川、广西等成长性良好区域的培育力度,其中西部新疆、四川市场增势强 劲;

适应河北、湖南、河南、山西等区域市场销量快速增长的局面及产品开拓的 需要,加速动了上述地区的多项投资技改项目,有效提升区域市场的装备水平和 市场竞争力. While consolidating and maintaining its advantages in major markets, Yanjing Beer seized the undeveloped market and stepped up efforts in cultivating regions where business growth can be achieved, including Guangdong, Xinjiang, Sichuan and Guangxi. Among them, Xinjiang and Sichuan markets in the west grew strong. To adapt to the situation of the rapid growth of market sales in Hebei, Hunan, Henan, Shanxi and other regions and the demands for product development, it accelerated launching multiple investment and technological transformation projects in the aforementioned regions and effectively improved the equipment level and market competitiveness in the regional market. . PAGE

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