PDF《2019中国国际精酿啤酒会议暨展览会 （CBCE 2019）》

开创精彩的中国精酿 www.

cbcechina.com 主办单位: 2019中国国际精酿啤酒会议暨展览会 (CBCE 2019) 2019.5.15-17 上海世博展览馆 Organizers: 亚太一站式精酿平台 Asia-Paci?c'

s one-stop craft beer platform 由纽伦堡会展(上海)有限公司、北京喜啤士文化发展有限 公司和中国轻工机械协会共同主办的2019中国国际精酿啤酒会 议暨展览会(CBCE 2019)是亚洲权威的精酿啤酒行业国际盛 会. CBCE 2019将举行多场限量版的、高端权威性的国际精酿 啤酒会议.届时,国外行业协会和顶尖媒体将介绍国外行业现 状,揭示中国精酿啤酒行业的发展趋势;

来自欧美的酿酒专家 将带来最新的原料处理和酿造技术;

国内外知名酒厂创始人分 享酒厂运营经验和品牌管理方法;

国内主流渠道商和国内知名 电商将分享精酿产品市场渠道和新零售模式;

冷链、物流行业 专家为行业把脉,提供仓储、物流解决方案;

邀请知名投资机 构,为本土精酿项目提供投资资讯和机会. 上届CBCE举行了多场精彩纷呈的活动:精酿啤酒论坛、 大咖品酒会、CBCE精酿明星奖与中国人气精酿奖评选、精酿啤 酒技术咨询、新产品发布会、智慧精酿角等.相信,CBCE 2019将带给现场观众更加丰富多彩的活动与体验. CBCE 2019的专业观众来自于国内外的酿酒师、品酒师、 餐饮从业者、大型啤酒企业高管、中小啤酒厂从业者、生产 商、经销商、代理商、零售商等,还包括国家主管部门、各省 市啤酒协会/商会、大专院校和科研院所的食品专业专家学者、 投资机构、工业设计师、品牌策划、中外媒体等. Craft Beer China Conference &

Exhibition

2019 (CBCE 2019) is co-organized by NürnbergMesse China, The Beer Link and the China Light Industry Machinery Association. Positioned like this, CBCE

2019 is an international event for the craft beer industry and leading in Asia. CBCE

2019 will organize several outstanding, high-level and deeply focused seminars. At these seminars, foreign industry associations and top media will introduce the status quo of their home-based industry and experiences from abroad while revealing the trends of the Chinese craft beer industry in the future. Craft beer experts will share the latest raw material treatment and brewing technologies with the audience, founders of domestic and foreign well-known breweries will provide insights of their operating experience of breweries and brand management methods. Domestic well-established distributors and well-known e-commerce platforms will discuss marketing channels of craft beer and new retail models, and experts from the cold chain and logistics industry will give ideas how to solve the main problems of the industry and provide solutions of storage and logistics. Last but not least, well-known investment institutions will be invited, so local craft beer projects can have the opportunity to get interesting investment contacts. Already at CBCE

2018 the visitors and delegates experienced several accompanying programs such as the craft beer community and forum, beer tastings, the wisdom wall, technical consulting, new products lanuches, the competition of the Chinese Craft Beer Star Award &

the Chinese Craft Beer Popularity Award. Besides that, CBCE

2019 will newly launch more activities to bring visitors an even more exciting experience . Professional visitors and delegates of CBCE

2019 will be domestic and foreign beer makers, beer tasters, professionals from the catering industry, senior executives of large beer enterprises, professionals from medium-sized and small breweries, manufacturers, distributors, agents and retailers. On top of that CBCE is awaiting o?cial authorities, beer associations / chambers of commerce from various countries, provinces and cities, experts and scholars of food specialties from colleges and research institutes, investment institutions, industrial designers, brand planners and of course domestic as well as foreign media. CBCE

2019 CBCE 2018回顾 Review of CBCE

2018 CBCE 2018共汇聚来自12个国家和地区的众多原 料、设备厂商和精酿啤酒品牌商.展会三天共吸引了来 自50个国家和地区的9,841位专业观众.同期举行的研 讨会在两个会议室同时举行,约50位国际专家和行业领 袖分享了精彩演讲和报告.除了展览会与研讨会, CBCE 2018还举行了多场精彩纷呈的活动. CBCE

2018 attracted manufacturers of raw materials, technologies and equipment from

12 countries and regions. Moreover the three-day exhibition allured a total amount of 9,841 trade visitors from

50 countries and regions. The concurrent conference was held in two meeting rooms where about

50 international as well as domestic experts and industry leaders delivered high professional speeches and reports. Apart from the exhibition and conference, CBCE

2018 also organized a series of exciting accompanying programs. 60% 44% 40% 32% 32% 12% 精酿啤酒生产厂商 Craft beer manufacturer 原材料与添加剂 Raw materials and additives 生产技术服务 Production technology service 生产及加工设备 Production and processing equipment 包装及物流 Packaging and logistics 检测及控制技术服务 Testing and technology control service 其他 Others 56% 41% 39% 35% 24% 2% 27% What are the visitors interested in 36% 22% 19% 16% 4% 3% 可以决定 Decision maker 参与决定 Participate in decision 提供建议 Provide advice 52% 34% 8%

2019 中/小型酒厂(含精酿酒厂) 餐饮/酒馆/ 酒店/ 商业超市 啤酒经销商/代理商 大型酒厂 技术服务提供商 设备经销商/代理商 生产设备制造商 原料供应商 其他 Middle/ Small size breweries (including craft breweries) Catering / Tap houses / Hotels / Supermarkets Beer distributors / agents Large breweries Technical services providers Equipment manufacturers Raw material suppliers Equipment distributors / agents Others 30% 27% 11% 10% 9% 5% 4% 2% 2% 95% 91% 7% 建立新的合作 To create new cooperation 经验交流 To exchange experience 维持商业联系 To maintain business contacts 搜集市场信息 To collect market information 投资和购买设备 Investments and purchases of equipment 观察竞争对手 To observe the competition 运输,物流,存储等技术服务 Logistics Storage 精酿啤酒代理商 Distributors or Agents 售酒配套设备 Sales &

Supporting 原料 Raw Materials 精酿啤酒生产商 Craft Beer Breweries 生产设备 Production Equipment 欧盟啤酒协会秘书长 Pierre Olivier Bergeron Nick Sta?ord 英国独立酿酒商协会运营总监 Operations Director of Society of Independent Brewers UK Marty Ochs E3 Craft Strategies 创始人 Founder of E3 Craft Strategies 叶明 Ming Ye 江小白品牌总监 Brand Director of Jiangxiaobai General Manager of Tmall Beverage , Alibaba Group 程艳 Betty Cheng 阿里巴巴集团天猫酒类总经理 General Manager of Tmall Beverage , Alibaba Group Fraser Kennedy 鹅岛总酿 Head Brewer of Goose Island Brewhouse Shanghai Anthony Martin 比利时圣玛汀集团CEO,Timmermans 酒厂(始于1703年),Waterloo博物馆 酒厂及Bourgognes博物馆酒厂CEO CEO of John Martin, Timmermans, Waterloo and Bourgognes Breweries 安琪酵母/复兴科技公司首席科学家 Chief Technology and Innovation O?cer Angelyeast/Renaissance BioScience John Husnik Willem Van Herreweghen 比利时顶尖酿酒师 Brewing consultancy Belgium Severin Thomandl 德国克朗斯集团酿造技术销售经理 Sales manager for process technology C breweries ( for Asia Paci?c region and China) Krones AG 尹花 Hua Yin 青岛啤酒股份有限公司科研开发中心 主任,啤酒生物发酵工程国家重点实 验室副主任 Technical Director of Tsing Tao Beer Neil Witte Cicerone专业培训机构和技术专家 Technical Content Specialist and Master Cicerone? of Cicerone Certi?cation Program 2018精酿啤酒研讨会部分演讲嘉宾 Part of speakers at Craft Beer China Conference

2018 Secretary General of The Brewers of Europe 汇聚了鹅岛、拳击猫、莱宝精酿、京A、优布劳、珠江啤酒、牛啤堂 等约70家国内外精酿品牌.这里不仅可以品尝到数百款优质的精酿 啤酒,还是品牌商和渠道商们的B2B专业洽谈平台. 精选出四款精酿,由布鲁塞尔国际啤酒挑战赛评委会主席Luc De Raedemaker先生主持,向国内近百位酒吧、餐厅经营者、酿酒师传 授精酿啤酒品鉴的独门秘籍,解读何为颠覆舌尖的力量. 国际侍酒大师、来自美国精酿啤酒解决方案公司CireconeCertification Program的Neil Witte先生开设主题讲座,向业内人 士传授来自欧美最先进的精酿啤酒课程. 不仅有法国诺盟、白色酵母实验室、巴兰德真味等众多企业在此与 行业同仁交流原料选取、酿酒工艺以及品牌运营的经验与心得,还 有碧山精酿、口袋精酿等人气品牌讲述品牌故事,分享品牌文化. 旨在普及精酿文化、弘扬国产精酿品牌的奖项评选活动,吸引了 900,000+的超高关注,线上线下投票数累计超过100,000票,最终 两个奖项的评选活动取得了巨大效应与成功. 在寸土寸金的展馆内,辟出一块独立展示区域,供展商和观众分享 自己的精酿知识,以及对精酿文化的独到见解. Craft beer community 精酿啤酒社区 大咖品酒会 Beer tasting event 精酿啤酒异味课程 A Course for O?-Flavors in Craft Beer 中国精酿明星奖&

中国人气精酿奖评选 Craft beer wisdom wall 精酿智慧角 Craft beer forum 精酿啤酒论坛 同期活动 Accompanying Programs KHS、Petainer、京A、莱宝精酿等多个品牌举行了新品发布的首秀. 新品发布会 开幕晚宴&

社交酒会 CBCE PUB CRAWL 为海........