PDF《创新设计服务大会》

24 solar terms , a world-class outstanding intangible cultural heritage, with their wisdom and creativ- ity in living in harmony with nature and their unique understanding of the universe. Although urban life is making us gradually indifferent to the changes of time, climate and phenology, the Chinese people'

s concept of respecting the nature, conforming to the laws of the nature and adapting to sustainable development as demonstrated by the

24 solar terms should still be valued, inherited and upheld. Therefore,

2018 Beijing Design Week launches Cultural and Creative Products for the Twenty-Four Solar Terms, which is planned to create Chinese original design life products with

24 solar terms as the basic elements through modern product design, making the cultural elements of

24 solar terms be enjoyed by modern life completely, and providing diversified choices for consumers who love Chinese excellent traditional culture. Execution Units: Beijing Gehua Cultural Technology Innovation Center Co. LTD DSC Gehua Design Service Center Co-organizer:

24 solar terms brand alliance enterprises Beijing Overseas Cultural Exchange Center (Beijing Municipal Bureau of Culture) COFCO China Beijing Tongrentang (Group) Co. LTD CWTV of China Meteorological Administration Beijing the Palace Museum Cultural Service Center CITIC Publishing Group China Millennium Monument Fashion Group HMI Special Supporting Units: Home.163.com, Visual China Group Design Community, LKKER, ZBJ.com, CCTV new media institute-www.ipanda.com Channel Support Unit: Jingdong Cultural Creation-IP brokerage platform Activity contents and schedule Activity time:September 23?

2018 Activity address: China Millennium Monument 汉字,一方面是承载和传播了中国故事和东方哲学的符号载体,另一方面则是蕴含着中国风格与东 方气韵的美学元素.而这一切都将是为全世界青年设计师们所共享的文明成果和文化财富. 本届 汉字之美 全球青年设计大赛以 家和万事兴 为主题.自甲骨文时代作为常用字之一的 家 ,到与 家 有着密切联系的室、堂、安、宁、 、 ,乃至宇、 等,都体现了中国人生产 生活方式的变迁和家族伦理的凝聚.我们甄选出的带有 宀 部首的

30 个字,其中包含了家庭智 慧的结晶,更深藏着万事万物的兴盛之由.当这 30个字经过全球青年设计师们的思考,与色彩、线条、图形相碰撞,一 会激发出闪耀着东方伦理文明光辉的创意设计作品. 主办单位:北京国际设计周创新设计服务大会、北京师范大学、清华大学美术学院 承办单位:首都文化创新与文化传播工程研究院、清华大学中国古文字艺术研究中心及汉仪字库、 北京师范大学汉字研究与现代应用实验室 协办单位:77文创、后街艺术 活动内容及日程

2018 汉字之美 全球青年设计大赛年度盛典 时间:2018年9月28日 地点:77文创园77小剧场(凭邀请函参加)

2018 汉字之美 全球青年设计大赛年度优秀作品展 时间:2018年9月22日-2018年9月29日 地点:77文创园胶印厂展厅

2018 '

Beauty of Chinese Characters'

Global Youth Design Competition 2018北京国际设计周定稿.indd 336-337 2018/9/9 下午9:23

338 339 Chinese characters, on the one hand, are symbolic carriers that carry and disseminate Chinese stories and eastern philosophies, on the other hand, are aesthetic elements that contain Chinese style and oriental charm. All of these are cultural achievements and cultur- al wealth shared by young designers all over the world.