PDF《试卷代号 ：1360》

试卷代号 :1360 国家开放大挚{中安广播电视太学)2015 年软季学期"开放卒科"期末考试 离组商务英语阅读试题 201?午l月注意享理 「、持推动字号

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监考人1民元考卷和答题纸后才可离开考场.

二、仔细读懂题目的说明,并按题目妥求和答题示例答题.答案 一定要写在答题纸的指定位置上,写在试卷上的答案无效.

三、用蓝、黑圆珠笔或钢笔答题,使用铅笔答题无效. Information for the examinees: This examination consists of three parts. They are: Part

1 : Reading Comprehension (75 points ,

70 minutes) Part II : Words (10 points ,

10 minutes) Part m: Translation (15 points ,

10 minutes) The total marks for this examination are

100 points. Time allowed for completing this examination is

90 minutes.

1441 Part One Qu四tions

1 一7. (21 points) R国d the following p~ 组td then match the statements (1-7)ωthe letter (A, ? , C or D). (3 poin也曲曲} Marketing Is Dead A Traditional marketing-including advertising , public relations , branding and corporate communications一is dead. Many people in traditional marketing roles and organizations may not realize they are operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer' s decision journey," traditional marketing communications just aren' t relevant. Buyers are checking out product and service information in their own way, often through the Internet , and often from sources outside the firm such as word-of-mouth or customer reviews. B Second , CEOs have lost all patience. In a devastating

2011 study of

600 CEOs and decision makers by a London-based marketing group , 73% of thern said that CMO吕lack business credibility 且nd the 且bility to gener且te sufficient business growth. 7z yo are tired of bciog fiì'ìked for moocy without e瓦plaioioK how it will (:;

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