PDF《中国新能源汽车》

350 公里,他们认为这个距离应可足够 满足其驾驶需要.在可接受的最长充电时间方面,超过 53% 的新能源汽车车 主目前接受

4 小时的充电时间 ( 潜在车主 C 73%),而大多数新能源汽车车主 (84%) 期望最快充电时间在

1 小时以内 ( 潜在车主 C 61%). Of the Chinese NEV owners and potential buyers,

70 percent need to travel an average of up to 40km on weekdays. This drops to

65 percent on weekends. The primary use of EVs is commuting to work. The research found that both groups believe that compared to internal combustion engine (ICE) cars (conventional vehicles), electric vehicles are more economical and environmentally friendly, and that state subsidies are important factors in buying/owning a car, especially in dense cities with car licence plate quotas. The reasons for purchasing an EV are manifold. While owners say the key reasons are free car licence plates and state subsidies, potential buyers believe that the main reasons for purchasing EVs is the lower maintenance costs and environmental protection benefits, followed by the free licence plates. However, previous concerns about NEVs remain. First-time NEV owners and potential buyers see the drawbacks of EVs as the battery range (and the battery technology), the slow battery charging speed, as well as the availability of charging pole infrastructure. The majority of NEV owners primarily charge their cars at home or at their workplace (if charging infrastructure is provided). However,

45 percent current NEV owners would purchase another NEV, demonstrating customers'

belief in the future of NEVs. Chinese NEV owners and potential owners have quite similar expectations with regard to range. Over

70 percent expect the range of EVs to be 350km, which they believe would sufficiently cover their mobility needs. In terms of the longest acceptable battery charging time, more than

53 percent of NEV owners would currently accept a charging time of up to four hours (potential owners C

73 percent), while the majority of NEV owners (84 percent) expect a maximum fast charging time of within one hour (potential owners C

61 percent).

6 7 Brandawareness andpreference 由于中国政府会运用税务激励、补贴和免费私车牌照等措施鼓励消费者购买 本地制造品牌的新能源汽车,所以本地制造的新能源汽车销量占据最大份额 并不足为奇.调查发现,受访者对比亚迪汽车、荣威和北汽等中国品牌的偏 好和认识特别明显.值得注意的是,受访者主要认识的外国品牌 ( 但只限于潜 在消费者 ) 是特斯拉,而且排名在比亚迪和荣威之后. 除了品牌认识外,产品质量和专........