PDF《A8F OLED TV Series》

Press Release Sony Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and Enhanced User Experience A8F OLED TV Series Hong Kong, April 27,

2018 C Sony announced today new and expanded 4K HDR television series designed to deliver enhanced contrast, colour and clarity.

The A8F OLED TV Series and X9000F LCD 4K HDR TV Series are the newest options for family users to enjoy refined 4K HDR picture quality thanks to Sony'

s proprietary innovations. In 2017, Sony introduced a new 4K HDR OLED TV under the BRAVIA range to offer customers even more premium options. The BRAVIA OLED A1E series has been extremely well received by customers and reviewers thanks to its innovative One Slate design blending together exceptional picture quality realised with an OLED screen and immersive sound coming directly from the screen itself via the Acoustic Surface? technology. Now, building on these innovations, Sony expands the BRAVIA OLED line-up to deliver cutting-edge premium OLED TVs to a wider audience. The new A8F series inherits Sony'

s unique 4K HDR picture processor- X1? Extreme, and the Acoustic Surface technology to give not only high visual quality but awe-inspiring sound. As an OLED TV, the A8F series produces an incredibly detailed picture with deep blacks, rich and realistic colours and an exceptionally wide viewing angle. Sony'

s more than half a century worth of picture processing expertise lends to precise control of the

8 million OLED pixels for a stunning realization of an unparalleled 4K HDR picture, while Acoustic Surface technology allows the sound to come from the screen, creating an entertainment experience with a beautiful picture. X9000F Series In parallel, Sony has expanded the LCD screen TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new X9000F series, equipped with the X1 Extreme processor, will be available in 65'

'

, 55'

'

and 49'

'

class. As the screen size gets larger, it becomes easier to notice motion blur especially in fast-moving scenes. The X9000F series solves this issue by using a new technology, X-Motion Clarity?, to keep fast action images clear and smooth with Sony'

s proprietary direct LED local dimming and backlight boosting algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness. To bring your sound to the next level, the X9000F series'

design perfectly matches Sony'

s new Dolby Atmos? compatible Sound Bar, the HT-X9000F. The combination of the X9000F series and the HT-X9000F Sound Bar delivers a real cinema-at-home experience. Both the A8F and the X9000F series support Dolby Vision?, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks and vibrant colours1 . New Sony 4K HDR OLED TV A8F Series (65 and

55 Class models)

1 Dolby Vision will be made available via a future firmware update. ? Features OLED as display device.

8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle. ? 4K HDR Processor X1? Extreme provides the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit Mapping? 4K HDR and Dual database processing. ? Features Acoustic Surface? technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver. ? Features vibrant, expanded colour with TRILUMINOS? Display, further enhanced for colour accuracy. ? Uses 4K X-Reality? PRO to produce stunning detail with Sony'