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Gemalto's PURE white-label application brings EMV technology to private label card and mobile payment issuers.

Gemalto's unique position as specification designer and EMV-compliant product developer ensures we provide top-level transaction security and interoperability with the existing EMV infrastructure. PURE by Gemalto Extensive EMV? and mobile NFC payments for private networks NFC Meal voucher issuers need to push digitization to migrate from paper to cards or mobile solutions With PURE, they can leverage existing EMV terminals and points of sale at their affiliated restaurants and merchants to offer their customers the convenience of contactless and mobile payment. With the PURE white label solution, they can avoid the hassle of building a new acquiring infrastructure from scratch or developing expensive cobranding programs. Your payment method, your brand, your rules! Retailers and Fuel retailers are looking to enrich their private label card portfolios of fuel/fleet cards and loyalty cards PURE offers banking-level security to reduce fraud with Chip & PIN cards and NFC mobile applications. In addition to this extra security, PURE offers greater convenience with contactless technology and many other loyalty features to increase conversion rates and articulate efficient retention programs. Furthermore, thanks to the interoperability of EMV standards, payment instrument acceptance can be leveraged and extended with partners such as retailers, parking garages, and hotels to support your marketing initiatives. Strengthen card technology, minimize impact on your payment system, boost convenience and loyalty City, transport card and government benefit card issuers want to offer convenient services PURE smart cards coupled with flexible issuance solutions enable innovative use cases matching top trends: > > Transportation networks with cash replacement and fast transaction times > > Smart cities with multi-purpose city cards for payment, transit and access control > > Government programs seeking to boost financial inclusion or to build card- and mobile-based eServices. Mobile PURE, for mobile NFC payments based on secure elements (SIM and embedded) or HCE, is already available to meet the needs of mobile payment issuers Fully compliant with EMV standards For security and interoperability with EMV terminals Future-proof payment application for prepaid, debit, credit, and ATM transactions Enabling contact, contactless and mobile payment Brand independant solution Business model autonomy and control over the customer experience Gemalto PURE PURE is a unique solution for the quick and easy deployment of scalable and cost-effective private payment networks to offer advanced modes of payment while leveraging existing infrastructure. Fully EMV? compliant for security and interoperability PURE is fully EMV-compliant so you can leverage all the benefits offered by EMV technology today. PURE products have passed EMV Co. certifications, guaranteeing the greater security, more interoperability and reduced fraud related costs offered by Chip & Pin technology. There is no need to invest in a custom payment scheme specification or a custom certification process. PURE is compatible with any EMV-compliant terminal and back-end system (POS or ATM), minimizing impact on infrastructure for maximum cost effectiveness and easy deployment. PURE products, solutions and services Corresponding products and solutions for issuers offering speedy deployment and fast time-to-market > > PURE contact and contactless cards > > New form factors (stickers and wearables) > > Mobile application covering embedded secure element, HCE and SIM > > Personalization services > > Issuance solutions > > Token and platform management for mobile payment > > Consulting services by EMV experts PURE is a field-proven solution PURE is a fully field-proven solution with more than