PDF《内地消费者》

瞄准内地消费者 助你拓展中港商机 THE DIRECT WAY to Target Mainland Consumers for Business Success 「邮遍中港」的服务优势 有效提升企业品牌在内地的知名度 专业一站式直销函件服务,稳妥方便,价格相宜 分类细致的名址库,有助精确锁定个人和商业目标顾客群 强大可靠的派递网络,迅速传递宣传讯息 香港邮政提供的增值服务,助你轻筹划直销函件活动 服务收费

1 邮资及名址租用 包括邮费、名址租用、标签打印和入封 注:?每次最低投寄量为5,000件.

?印刷品指印有文字和图像的纸张印刷物品,不得带有个人通讯性质,亦不可夹附样板或试用品等. 「邮遍中港」直销函件服务 助你有效接触内地消费者 随着「个人游」计划进一步扩展,而香港与内地的经贸关系亦更为紧密,内地 已成为本港最大的旅客客源市场.旅游、消闲、娱乐和购物等方面的消费需求 日增,为香港企业带来巨大商机. 为切合本港企业的业务需要,香港邮政与中国邮政合作推出「邮遍中港」直销 函件服务,旨在为本港的中小企和较大型企业提供切合所需的市场推广方案, 务求把产品资讯更快和更有效地传递至内地顾客. 「邮遍中港」提供一站式直销函件服务,香港邮政全面助你轻使用服务,包 括名址筛选、名址租用、直销函件印刷和派递,以及投递信息反馈等,如此简 便易用的服务,最能配合你以定期的产品资讯吸引内地忠诚消费者的需要. 投寄目的地 深圳 广东省其他城市 广东省以外城市 印刷品(不超过100克) 1.2 元1.7 元1.9 元Enhance the effectiveness of your promotion campaigns with our China-Hong Kong Direct Mail Service With the continual expansion of the Individual Visit Scheme, and the development of closer economic and business ties between Hong Kong and the Mainland, arrivals from the Mainland make up the largest proportion of tourists in the city. Growing Mainland consumer demand in areas such as tourism, leisure, entertainment and retail creates significant business opportunities for many Hong Kong enterprises. To cater for the needs of local enterprises, Hongkong Post partners with China Post to launch the China-Hong Kong Direct Mail Service. The service offers Hong Kong SMEs and larger enterprises a customised marketing solution for getting information about their products to Mainland consumers quickly and effectively. A particularly valuable feature of the direct mail service is its 'one stop' character: Hongkong Post handles everything from selection and rental of mailing lists, through to printing, delivery, and reporting. The simplicity of the service means it is ideal for encouraging repeat purchases by Mainland customers. 型号 230毫米 x 120毫米 (6号) 230毫米 x 160毫米 (7号) 单价 0.3 元0.4 元注:?所有信封以100克书纸双色印制. ?所有信封须由中国邮政认可印刷厂印制.

2 印刷服务 2.1 信封印刷 2.2 内件印刷 ?如投寄直销函件至深圳和东莞,可选择提供已印妥的印刷物品, 又或使用中国邮政的印刷服务. ?如投寄直销函件至其他城市,必须使用中国邮政 的印刷服务.印刷服务的价格将按客户的具体要 求个别报价. Advantages of China-Hong Kong Direct Mail Service Raise brand awareness in the Mainland Professional and convenient one-stop DM services at an affordable price Well-segmented mailing list allows precise targeting of both the residential and commercial consumers Strong and reliable mail delivery network to get marketing messages across swiftly Value-added services of Hongkong Post to ease your efforts in doing direct mail promotions Service Rates

1 Postage and List Rental Inclusive of postage, list rental, label printing and enveloping. Notes: ? Minimum 5,000 items per posting. ? Printed matter refers to paper printed materials with text and graphics, which must not have the nature of personal correspondence or contain any inserts such as samples.

2 Printing 2.1 Envelope Notes: ? All envelops are printed with 100g wood-free paper and in two colours. ? All envelopes must be produced by authorised printers for China Post. 2.2 Inside Material of Direct Mail ? For mail to be delivered to Shenzhen and Dongguan, customers may supply their own printed materials to us. Alternatively, they can use the printing service provided by China Post. ? For mail to be delivered to other cities, the printing service provided by China Post is mandatory The pricing for the printing service will be individually quoted according to customers' requirements. Printed Matter* (Weight not over 100g) $1.2 $1.7 $1.9 Mailing Destinations Shenzhen Other cities in Guangdong Province Cities outside Guangdong Province Type

230 mm x

120 mm (No. 6)

230 mm x

160 mm (No. 7) Unit Price $ 0.3 $ 0.4 「邮遍中港」服务简易流程表 Simple Workflow for "China-Hong Kong Direct Mail Service" * 以工作天计算(仅供参考,确实所需时间视乎当时情况和函件数量而定) * Based on working days (for reference only, actual lead time depends on prevailing situation and mail volume) 客户查询 Customer Enquiry 客户确认投寄目标和数 量方案 Customer confirms proposal for mailing targets and quantity 中国邮政安排打印标签、投寄、盖印邮资(4天*)和 派递(5至8天*) China Post arranges label printing, letter-shopping, postage franking (4 days*) and delivery (5 to

8 days*) 函件稿样透过香港邮政审批(2天*) Approval of artwork through Hongkong Post (2 days*) 客户自行印制直销函件 (只限邮寄至深圳和东莞) Printing of DM arranged by customer (applicable to delivery to Shenzhen and Dongguan only) 使用中国邮政印刷服务 香港邮政根突б蟀才 报价 Printing of DM by China Post Hongkong Post arranges quotations according to customer's requirements 香港邮政根突 选类别建议投寄目标 Hongkong Post proposes mailing targets based on customer's selected segment(s) 客户印制直销函件 Customer arranges printing of DM 香港邮政按客户稿样制作数码打稿并经电邮 发给客户确认 Hongkong Post emails digital proof based on submitted artwork for customer's confirmation 中国邮政印制直销函件(4至6天*) China Post prints DM (4 to

6 days*) 客户经由香港邮政把印妥的直销函 件送达中国邮政 (1天*) Customer sends printed DM to China Post via Hongkong Post (1 day*) 查询请致电 Please call for further information.

2921 2277