PDF《A new generation of》

A new generation of high-tech malls at SHKP Putting the philosophy of '

Customers First'

into practice, the Group continuously enhances its operations to deliver premium products and services to customers.

Leveraging the rapid development of new technologies in recent years, the Group has increased the use of high-tech innovations in malls to offer the most appealing, interactive experiences to customers while at the same time upgrading mall facilities for added convenience. Closer online and offline ties with Generation Z shoppers have been a success in increasing their stickiness to SHKP malls. These initiatives will further enhance the competitiveness of the Group'

s retail portfolio to help maintain its leading position in the retail market. More updates and promotions For updates and promotions, there are now about

450 offers at over

150 merchants on the integrated platform with an increasing number of participating merchants. At iBeacon-enabled malls, customers can receive push notification offers from those merchants they have marked as their favourite on the app when they get near the shop. During this year'

s World Cup championships, V City customers can use the iBeacon registration function themselves to watch televised live matches at V City. Integrated Membership Programme The membership programmes of

14 major SHKP malls^ will be integrated early next year. Afterwards, customers will be able to register reward points themselves, redeem reward points across SHKP malls and reserve redemption gifts. They will also be able to use their reward points as instant cash or for SHKP Mall Gift Certificate redemption or gift redemptions at merchants and even enjoy VIP services and privileges. # Now covers the

11 malls listed below: APM, East Point City, Metroplaza, MOKO, New Town Plaza, Tai Po Mega Mall, Tsuen Wan Plaza, V City, WTC, YOHO MALL and Yuen Long Plaza @ The

12 malls listed below will be added by mid-July: Chelsea Heights, Chi Fu Landmark, K-Point, HomeSquare, Landmark North, Metropolis Plaza, Mikiki, New Jade Shopping Arcade, Park Central, PopWalk, The Sun Arcade and Tsuen Kam Centre * A total of

25 malls, with the addition of the remaining Harbour North and life@KCC to be covered later this year ^ Membership programmes for the

14 malls listed below will be integrated early next year: APM, East Point City, Landmark North, Metroplaza, Mikiki, MOKO, New Town Plaza, Park Central, Tai Po Mega Mall, Tsuen Wan Plaza, V City, WTC, YOHO MALL and Yuen Long Plaza APM uses MR technology in its Easter egg hunt, allowing customers to play in a setting that combines real and virtual worlds APM运用MR科技 ,让顾客在现实与虚拟世界兼备的 场景中搜寻复活彩蛋 SHKP Malls App The SHKP Malls App was officially launched this past January to integrate each individual mall'

s latest information. It features dining, parking, shopping and promotions of the Group'

s major malls to strengthen the total shopping experience. The SHKP Malls App has been well received with over 220,000 downloads recorded by the end of June. The SHKP Malls App currently covers

11 malls# and will add another

12 malls@ by mid-July and expand to

25 malls* by the end of this year. There will also be more upgrades coming later this year. Additionally, the Integrated Membership Programme will be ready early next year, allowing members to redeem reward points on one single platform. No more queuing for restaurants After downloading the free SHKP Malls App, shoppers can make use of the Eat E-asy e-ticket function in over 60% of the restaurants at