PDF《精细化管理工作技能（沟通技巧）》

9 IS THIS A GOOD GROUPING? --

2 这是个好的逻辑组合吗?--2 Planning for the future 为未来筹划 Implementing the proposed planning system will be costly and time-consuming 推行建议的计划系统花费 会很高,而且很费时 It is not clear that the new system will correct the major weaknesses of the existing system 新系统是否可纠正现有系统 的主要弱点还是未知之数 Importance of good planning 好好作出规划的重要性

9 设计院运营管理改进专题培训――有效沟通 Best Operation Practices Bringing World Class Execution

10 IS THIS A GOOD GROUPING? --

3 这是个好的逻辑组合吗?--3 Accounting system needs to be modified 会计系统需作修改 Retail stores have not suffered major profit decline 零售商店的利润并未 大幅下降 Variations in product line profitability by region not well understood 并没有真正理解各区不 同产品系列的利润差别 Southern Region only moderately more profitable 南区只取得稍高的利 润Present store P&

L leads to wrong decisions at store level 商店根据现有的盈亏 情况错误地作出决定

10 设计院运营管理改进专题培训――有效沟通 Best Operation Practices Bringing World Class Execution

11 PROS AND CONS OF GROUPINGS 逻辑组合的利弊 Key line 主要 理由 Governing thought 中心思想 Pros 利Cons 弊?Major points easy to remember 便于记住要点 ?Very effective for action-oriented audiences 对注重具体措施的听众极为有效 ?If one point rejected, remaining points may still persuade 一点被否定,其余各点仍具说服力 ?Could be too forceful for some audiences 对一些听众可能有勉强之嫌

11 设计院运营管理改进专题培训――有效沟通 Best Operation Practices Bringing World Class Execution

12 As you suspected, some manufacturing flaws have hurt sales of Dynamosnew system LX

20 正如你所料想的, 生产过程的瑕疵对 新产品LX20的销售 造成损害 However, major cause of disappointing sales is Dynamosunfocused marketing effort 然而,真正使得销 售不振的主要原因 则在於贵公司市场 营销的重点不集 中Therefore, Dynamo should take immediate steps to develop and execute a more targeted marketing plan 因此,贵公司应立即 研拟一份更明确强调 重点对象的营销计划 并开始实行 Explicitly identify high-priority segments and their needs 确实找出高优先性 的客户群及其需求 Develop tailored promotions and sales aids 发展针对目标客户 设计的促销活动及 工具 Establish appropriate customer contact and follow-up guidelines 建立合宜的客户联 系及追踪制度 Dynamo should take immediate steps to develop and execute a more targeted marketing plan for the LX

20 贵公司必须立即采取行动,研拟并实行 明确对象的营销计划以改善LX20产品 的销售 Dynamo should take immediate steps to develop and execute a more targeted marketing plan for the LX

20 贵 公司必须立即采取行动,研拟并 实行明确对象的营销计划以改善 LX20产品的销售 ARGUMENT 论证式 GROUPING 组合式 Need for action 需 要行动的理由 vs. 相对于 Actions 行动的内容

12 设计院运营管理改进专题培训――有效沟通 Best Operation Practices Bringing World Class Execution

13 AGENDA 课程 ? Writing Backwards ?The Pyramid 从结论说起?The Governing Thought (TOPS) 中心思想?Logical Arguments 逻辑论证?Logical Groupings 逻辑组合?No Gaps, No Overlaps (MECE) 不遗漏、不重叠(不多不少)