PDF《微信谣言元文本的召唤结构 、 受众 期待视野与辟谣策略 *》

收稿日期:2016-07-10摇摇摇摇摇修回日期:2016-07-29 基金项目:国家社会科学基金青年项目 网络公共事件中政府舆论传播的受众反向认知冶(编号:16CXW022)研究成果之一.

作者简介:刘摇 锐(ORCID:0000-0002-3427-8882),女,1982 年生,博士,副研究员,研究方向:新媒体、舆情、文化产业. 微信谣言元文本的召唤结构、受众 期待视野与辟谣策略* 刘摇 锐 (上海交通大学人文艺术研究院摇 上海摇 200240) 摘摇 要摇 [目的/ 意义]微信谣言元文本独特的召唤结构契合受众的期待视野,是启动其再传机制的关键. 相关研究 对于科学开展微信辟谣具有重要价值. 目前尚未发现针对性研究. [方法/ 过程]基于接受美学的召唤结构和期待 视野理论框架,以

2014、2015 年十大微信谣言元文本为研究对象,运用文本分析法,探究微信谣言元文本的召唤结 构及其与受众期待视野的关系,并提出针对性的辟谣策略. [结果/ 结论]研究发现:微信谣言元文本从修辞运用、悬 念设置、信源叙述、图文结构和心理唤醒等层面构建召唤结构,并通过融合、更新、激活受众期待视野,促使受众参与 谣言转发,完成谣言从 第一文本冶向 第二文本冶的转化,提出从平台构建、信息对冲、信源管理、心理纾解、形式创 新等层面展开辟谣. 关键词摇 微信谣言摇 元文本摇 召唤结构摇 期待视野摇 辟谣策略 中图分类号摇 G206. 3摇摇摇摇摇摇文献标识码摇 A摇摇摇摇摇摇文章编号摇 1002-1965(2016)12-0034-07 引用格式摇 刘摇 锐. 微信谣言元文本的召唤结构、受众期待视野与辟谣策略[J]. 情报杂志,2016,35(12):34-40. DOI摇10.

3969 / j. issn. 1002-1965. 2016. 12.

007 On Response-Inviting Structure,Audience'

s Expectation Horizon of WeChat Rumor Meta Texts and Strategies of Rumor Refuting Liu Rui (Institute of Humanities and Arts, Shanghai Jiao Tong University, Shanghai摇200240) Abstract摇[Purpose/ Significance]The key to start the retransmission mechanism of WeChat rumor Meta texts is its unique response-in鄄viting structure which corresponds to audience'

s expectation horizon. Related researches have important value for refuting rumors scientifi鄄cally, but such targeted researches have not been found yet. [Method/ Process] Based on the theory framework of response-inviting struc鄄ture and expectation horizon of the audience from reception aesthetics, taking WeChat'

s Top

10 rumor Meta texts in

2014 and

2015 for re鄄search objects, using the methods of text analysis, this study explores the response-inviting structure, the relation between its structure and audience'

s expectation horizon, and puts forward targeted strategies of rumor refuting. [Result/ Conclusion] It shows that Meta texts of WeChat rumors construct response-inviting structure from the use of rhetoric, suspense, story source, image-text structure and psycholog鄄ical wake-up, etc. , and impel the audience participation in rumor forwarding, completing the transformation of rumors from the first text to the second text through integration, updating and activation of expectation horizon of the audience. In response to this, it sug鄄gests implementing rumor refuting from aspects of platform construction, information hedge, source management, psychological relief, form of innovation, etc. Key words摇WeChat rumors摇meta text摇response-inviting structure摇horizon of expectation摇strategy of rumor refuting 1摇 理论背景和研究缘起 召唤结构和期待视野这两个概念源于文学批评中 接受美学的相关理论. 自20 世纪六七十年代兴起的 接受美学跳脱出原有的文本分析框架,树立了作者- 文本-读者三者关系中读者的中心地位. 它认为一部 第35 卷摇 第12 期2016 年12 月摇摇摇摇摇摇摇摇摇摇摇摇摇情摇 报摇 杂摇 志JOURNAL OF INTELLIGENCE 摇摇摇摇摇摇摇摇摇摇摇摇摇Vol. 35摇No.