PDF《国家开放大学广东分部 2017 年秋季期末考试》

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8333 国家开放大学广东分部 英语专业(商务方向) IMULTIPLE CHOICE (20%)

2017 年秋季期末考试 《商务英语阅读》试题

2018 年1月Choose the letter indicating the best choice to complete each sentence or answer each question. The WTO and various economic organizations have been formed to trade barriers C, share _as equity capital or debt capital C.. obtain A. dismantle B.. build

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4 j L o 九ng-term financing may be obtained 13-. obtaining B, American business C. American industry ______ means using the Internet and a website to promote products or services 、 』 n 、 A T A On-line support B.. Web support C-. Advertising on the web person who is responsible for an individual bank is called bank manager B.. financial advisor C-. accountant Some companies use Web technology to business electronically at the wholesale or retail level A.. support B. exchange C.. transact 6. MateriaL, human, finance, and information are combined to A.. foundations of business B. become service business C, marketing research 7. By studying business, you can and investor and be a better employee A. informed a consumer more B. informing more consumers C-. a more informed consumer 8.----- has been based on private ownership of property and freedom of enterprise since the 17th century A-. Businesses in America (8333) 《商务英语阅读 9. SociaList and communist economies are 一at least in theory A 、 planned economies B.. market economies C.. mixed economy 10. The factors of supply and demand generally_jhe price that consumers pay producers for good and services A.. add to B.. influence C. cut down IL MATCH (20 points) Choose the correct word from the box to complete the following sentences. mission managers organizational benefits figures and strategy affect its structure An institution'

s purpose, Can you check that the have been entered correctly in the bank accounting? 勺山内、4!l…11…J-J!Top _set policies, formulate strategies, polices and decisions Three aspects ofes- structure are especially important in determining corporate culture 5. Compensation programmes include wages and salaries, incentives, and for workers Ill. TRANSLATE THE FOLLOWING PASSAGE INTO CHINESE (30%) Business people focused on the production of goods from the Industrial Revolution until the early twentieth century, and on the selling of goods from the l920s to the l950s Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only production and selling but also the satisfaction of customers'

needs. They began to implement the marketing concept, a business philosophy that involves the entire business organization in the dual process of satis1'

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1 1 卫11》试题第1页共3页Implementation of the marketing concept begins and ends with marketing information about customers-first to determine what customers need, and later to evaluate how well the firm is meeting those needs. IV. READING COMPREHENSION (30%) Read the following two passages and answer the questions. Passage One When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertisement board after another All day, every day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, and radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements Without advertisements, there would not be these private businesses Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public And some people thought that advertising was '