PDF《基于总体态度中介变量的事件旅游影响 居民感知与支持行为研...》

提提要要: :基于理性行为理论和社会交换理论,选取 第八届中国花博会作为研究个案,以总体态度为中介 变量,构建事件旅游影响居民感知和支持行为关系模 型,并运用 SmartPLS3.

0 分析软件开展实证研究,探 讨事件旅游影响居民感知、总体态度和支持行为之间 的关系.结果显示:①居民对事件旅游正面影响的感 知对总体态度产生显著正向影响,负面影响感知对总 体态度产生显著负向影响;

②居民对事件旅游的总体 态度对支持行为产生显著正向影响;

③总体态度在旅 游影响感知与支持行为之间起到中介作用,说明居民 对事件旅游的正负影响感知通过总体态度影响支持行 为;

④居民对事件旅游的支持行为更多地取决于正面 感知,而不是负面感知,同时应进一步关注总体态度 的其他影响因素. 关键词 关键词: :事件旅游影响;

居民感知;

支持行为;

总体态度;

中介变量 中图分类号 中图分类号: :F590 文献标识码 文献标识码: : A 基于总体态度中介变量的事件旅游影响 居民感知与支持行为研究 ――以第八届中国花博会为例 陈晓艳1,

2 , 黄震方1 , 汤傅佳1 , 黄群芳1 , 吕龙1 (1.南京师范大学 地理科学学院,南京210023;

2.常州工学院 经济与管理学院,常州213002) TOURISM IMPACT PERCEPTION AND SUPPORTIVE BEHAVIOR OF RESIDENTS TOURISM IMPACT PERCEPTION AND SUPPORTIVE BEHAVIOR OF RESIDENTS FOR EVENT TOURISM BASED ON OVERALL ATTITUDE AS MEDIATOR VARIABLE: FOR EVENT TOURISM BASED ON OVERALL ATTITUDE AS MEDIATOR VARIABLE: THE CASE STUDY OF THE EIGHTH CHINA FLOWER EXPO THE CASE STUDY OF THE EIGHTH CHINA FLOWER EXPO CHEN Xiao-yan1,2 , HUANG Zhen-fang1 ,TANG Fu-jia1 , HUANG Qun-fang1 , LV Long1 (1.College of Geographical Science, Nanjing Normal University, Nanjing 210023, China;

2.College of Economics &

Management, Changzhou Institute of Technology, Changzhou 213002, China) Abstract: Abstract: Community residents are important one of stakeholders for sightseeing places. Based on Theory of Reasoned Action and Social Exchange Theory, the case study of

2013 China Flower Expo in Changzhou us- es Smartpls 3.0 software to explore relation between residents'

perception of event tourism impact and sup- portive behavior, and the structural model based on overall attitude as a mediator variable is tested. The re- sults showed that: 1)Residents'

positive perception towards event tourism has significant positive impact on residents'

attitude, while the residents'

negative perception towards event tourism has significant negative im- pact on residents'

attitude. Residents'

overall attitude has an obvious positive effect on residents'

supportive behavior;

2)Overall attitude plays a mediating role in residents'

perception and supportive behavior towards event tourism;

3)Residents'

supportive behavior for event tourism depends more on the positive perception than on the negative perception;

4)Residents in Changzhou have paid more attention to the social-cultural im- pact of China Flower Expo;

5)The government and the event tourism management institutes need to improve the positive impact to residents rather than avoid the negative impact of event tourism. Key words: Key words: event tourism impacts;

residents'

perception;

supportive behavior;

overall attitude;

mediator varable 基金项目: 国家自然科学基金项目 (41271149) ;