PDF《从用户体验到体验设计》

包装工程第40 卷第8期60 PACKAGING ENGINEERING

2019 年4月收稿日期:收稿日期:2019-03-21 作者简介:辛向阳(1971―) ,男,安徽人,博士,四川美术学院特聘教授,主要研究方向为交互设计、用户体验、服务 设计、设计战略等.

从用户体验到体验设计 辛向阳 1,2 (1.四川美术学院,重庆 401331;

2.XXY Innovation,无锡 214125) 摘要:目的 提出 体验作为设计对象 和 从用户体验到体验设计 范式转变的学术观点;

探讨体验 的本质和体验属性模型;

围绕体验设计作为设计对象的学术观点,建立体验设计的定位体系,解析 体验设计的范式转变.方法 通过叙事探究的方法,结合文献对比分析建构理论模型.结论 体验设 计作为设计对象,包括 Expectation(期许) 、Event(事件)和Impact(影响)3 个有机部分;

期许 是内因和外在诱因相互作用下体验的开始,事件既包括事件的进程,又包括外部的环境条件和参与 者自我创造的活动,影响则是整个经历通过记忆沉淀、故事建构和意义形成等活动的收尾.从 影 响范围(个人-社会)和时效(即时-长期)两个维度,体验设计可以分为用户体验的设计、生活方 式、流行趋势和文化建构

4 种不同的定位.从用户体验到体验设计的范式转变中,体验从判断产品 与服务的设计原则成为了设计对象,设计从关注生活的手段转而关注生命的意义,最后,设计师也 完成了从创造者到使能者的角色转换. 关键词:经历;

用户体验;

体验设计;

EEI 体验模型 中图分类号:TB472 文献标识码:A 文章编号:1001-3563(2019)08-0060-08 DOI:10.19554/j.cnki.1001-3563.2019.08.010 From User Experience to Experience Design XIN Xiang-yang1,2 (1.Sichuan Academy of Fine Arts, Chongqing 401331, China;

2. XXY Innovation, Wuxi 214125, China) ABSTRACT: This paper aims to propose the idea that experience as content of design rather than contexts of use to ex- plore the nature and attributes of experiences;

to look for different positions or opportunities for designing experiences, and, to explain the paradigm shift from user experience design to designing experiences. Comparative literature review and framework building were combined through narrative inquiry. Experience as content of design has three intercon- nected parts: expectation, event and impact. Expectation is the driving force of action. Event is the process of action that consists of conditions of action and a self-interpretive process of creation by the participants. And impact is the meaning- ful closure of an experience after activities such as memory precipitation, story construction and meaning forming. From perspective of scale(individual and social) and length(instant and long-term) of effect, positioning for experience design may include user experience design, designing life, trend and culture building. From user experience design and designing experiences, experience has shifted from principles of product and service design to the subject of change;

and, designers have become enablers that created opportunities for participants to determine their own course of events and to discover meanings of their lives. KEY WORDS: experience;

user experience;

experience design;

EEI experience model

2014 年, 笔者分别在 IXDC (国际体验设计大会) 和UX Australia(澳大利亚用户体验大会)上做了题 为 Attributes and Aesthetics of Experience Design (体 验设计的属性和美学)的报告,首先提出了把体验作 【设计前沿】 第40 卷第8期辛向阳:从用户体验到体验设计